For 12 years SportInspired has been working directly with children and young people from the UK’s most deprived communities, those that fall in to the highest 20% of deprivation. These children and young people are already 3x more likely to experience mental health issues than their more affluent peers, their chances of obesity are doubled by age 11 and unemployment prospects are high.

We worked with the SportInspired team to story board, animate and edit their ‘YearOfPlay’ campaign seen below.